
ANNIE HEKKER
The CREATEifs Group
FOUNDER & EXECUTIVE CREATEIF DIRECTOR
Hi and thank you for considering working with the CREATEifs Group. After working in broadcasting for more than twenty years I decided to be closer to home and start my own boutique marketing company with the profound knowledge I have gained in throughout my corporate career.
Prior to forming the CREATEifs Group, I spent over twenty years at News Corporation and concluded my time there by being tapped to help form the cross divisional group known as FOX One as the Vice President of Global Marketing and Integrated Sales.
In the role of Global Marketing & Sales Vice President, I was tasked with pulling together all of News Corporation's 150+ domestic and international assets (FOX, FOX Sports, FX, 20th Film, FOX Searchlight, FOX Digital, HULU, IGN, Wall Street Journal, HarperCollins, BSkyB, FOX LATAM, etc.) for multi-platform sales marketing opportunities. I was was able to play a role in many different entertainment businesses around the globe while honing in on the common ground between them all. I was also selected to be a part of an intimate group of international executives to head up News Corporation's Global Energy initiative. This successful initiative resulted in NewsCorp being one of the first entertainment companies to achieve a 100% carbon neutral status around the world.
Prior to that position, I was the Vice President of Marketing and Integrated Sales at the FOX Entertainment Network. In that job I learned how to market prime-time TV shows with mega brands such as Ford, J&J, Chevrolet, Microsoft, Unilever, Coke and Pepsico. I received industry awards for my work on American Idol (I was part of the initial team that created the show's game changing marketing blueprint), the Simpsons and various other network primetime programming and award shows. I have also spoken at industry events regarding my work in this capacity.
Before joining FOX/NewsCorporation I worked as a market research executive at Chiat Day, CBS Television, Sports Channel and the NY Post.
The CREATEifs Group
FOUNDER & EXECUTIVE CREATEIF DIRECTOR
Hi and thank you for considering working with the CREATEifs Group. After working in broadcasting for more than twenty years I decided to be closer to home and start my own boutique marketing company with the profound knowledge I have gained in throughout my corporate career.
Prior to forming the CREATEifs Group, I spent over twenty years at News Corporation and concluded my time there by being tapped to help form the cross divisional group known as FOX One as the Vice President of Global Marketing and Integrated Sales.
In the role of Global Marketing & Sales Vice President, I was tasked with pulling together all of News Corporation's 150+ domestic and international assets (FOX, FOX Sports, FX, 20th Film, FOX Searchlight, FOX Digital, HULU, IGN, Wall Street Journal, HarperCollins, BSkyB, FOX LATAM, etc.) for multi-platform sales marketing opportunities. I was was able to play a role in many different entertainment businesses around the globe while honing in on the common ground between them all. I was also selected to be a part of an intimate group of international executives to head up News Corporation's Global Energy initiative. This successful initiative resulted in NewsCorp being one of the first entertainment companies to achieve a 100% carbon neutral status around the world.
Prior to that position, I was the Vice President of Marketing and Integrated Sales at the FOX Entertainment Network. In that job I learned how to market prime-time TV shows with mega brands such as Ford, J&J, Chevrolet, Microsoft, Unilever, Coke and Pepsico. I received industry awards for my work on American Idol (I was part of the initial team that created the show's game changing marketing blueprint), the Simpsons and various other network primetime programming and award shows. I have also spoken at industry events regarding my work in this capacity.
Before joining FOX/NewsCorporation I worked as a market research executive at Chiat Day, CBS Television, Sports Channel and the NY Post.
Leah Romanowski
Small Business Marketing & Events Coordinator (remote)
Hi! I am Leah, the Small Business Marketing & Events Coordinator at Createifs. I recently graduated from SUNY Oswego, and in addition to my love of sports (especially the D3 field hockey team I am an assistant coach for!), I have a passion for staying on top of the latest digital trends and best practices in small business marketing, My goal is to bring a CreatiIf flair to my work, from crafting engaging social media posts to tracking long term business goals for clients. I also know how important is to keep a meticulous eye on a client's brand strategy and budget, I work hard to never miss a single detail! I am currently in the process of coordinating events for CreateIf Cares, and am excited to help build meaningful awareness for a good local cause! . |
Joseph Scully
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Hi. I am currently a student at Hunter College in New York City. I really enjoy working with the CreateIfs team on everything from small business marketing initiatives, to personal branding, to creating storyboards for production ideas. I have been learning so much through this CreateIf experience, and the knowledge that I have gained here will stay with me a lifetime. |