Next Steps For Jim Harwood PT
6-Month Social Media Campaign Management
Manual Therapy & Wellness Practices
How We Handle Your Campaign
1. Content Planning & Strategy
At the start of the campaign, we develop a content framework centered on:
2. Client-Provided Content
Your expertise is the foundation of the campaign. To create authentic, accurate posts, content is provided by you in a simple, low-effort format.
You may submit:
3. Post Creation & Refinement.
Using your submitted content, we work with you to:
4. Scheduling & Publishing
5. Review & Approval
Prior to building the campaign, we will agree on timing as to when social media posts will be created and approved.
Before scheduling, you’ll have the opportunity to:
What We Need From You
To keep the process smooth and effective, we ask for:
Collaboration Philosophy
This approach allows you to stay focused on patient care while your knowledge is consistently shared online in a thoughtful, professional, and accessible way. We act as your content partner—organizing, refining, and scheduling your expertise so your social media presence supports the growth and visibility of your practice.
6-Month Social Media Campaign Management
Manual Therapy & Wellness Practices
How We Handle Your Campaign
1. Content Planning & Strategy
At the start of the campaign, we develop a content framework centered on:
- Patient education (movement, posture, recovery, self-care)
- Your therapeutic approach and philosophy
- Common questions or misconceptions about manual therapy
- Practice updates, offerings, or seasonal wellness topics
2. Client-Provided Content
Your expertise is the foundation of the campaign. To create authentic, accurate posts, content is provided by you in a simple, low-effort format.
You may submit:
- Bullet points or short notes on a topic
- Voice memos or rough written thoughts
- Photos or short videos from your practice (with patient consent)
- Educational tips you commonly share with clients
- Practice announcements or service highlights
3. Post Creation & Refinement.
Using your submitted content, we work with you to:
- Write clear, approachable captions in a wellness-focused tone
- Ensure language is patient-friendly and aligned with best practices
- Organize content into engaging, easy-to-read posts
- Select or format visuals to match the calm, professional aesthetic of a wellness brand
4. Scheduling & Publishing
- Posts are uploaded and scheduled through Hootsuite
- Content is planned in advance to ensure consistency
- Publishing occurs automatically on the agreed-upon platform(s)
5. Review & Approval
Prior to building the campaign, we will agree on timing as to when social media posts will be created and approved.
Before scheduling, you’ll have the opportunity to:
- Review captions for accuracy and tone
- Approve educational language and messaging
- Request minor edits as needed
What We Need From You
To keep the process smooth and effective, we ask for:
- Write ups for desired content.
- Monthly or bi-monthly content submissions (topics, notes, or media)
- Brand assets (logo, colors, preferred imagery style)
- Confirmation of compliance considerations (consent for photos, disclaimers if required)
- Timely review and approval within the agreed timeframe
Collaboration Philosophy
This approach allows you to stay focused on patient care while your knowledge is consistently shared online in a thoughtful, professional, and accessible way. We act as your content partner—organizing, refining, and scheduling your expertise so your social media presence supports the growth and visibility of your practice.
