R2M CONCEPTS DRAFT

R2M Reality Proposal

GOAL:
.
To create a cohesive marketing brand book for agents and evergreen marketing campaign for R2M Realty.

Build off of the success of your current branding with consistent imagery that can play across all mediums

Create "must include" guidelines for design elements

Put all elements and employee handbook information on-line so it is accessible and can be referred to quickly if there are alterations to the theme, color or fonts.

Marketing Concepts

GO PUBLIC & BE THE AUTHORITY

Create a media portfolio and approach News12 or any media outlets to be the local expert on Real Estate.

BE THE TURN-KEY ALTERNATIVE FOR SELLERS TRYING TO GET THEIR HOMES ON THE MARKET. GET THEM READY TO MOVE!

PROMOTE THE FACT THAT YOU WILL TELL BUYERS & SELLERS YOU WILL CREATE A ROAD MAP OF WHAT TO EXPECT

STUDY MIGRATION PATTERNS & WORK WITH NEW RESIDENTS ON HOW TO ATTRACT BUYERS FROM THEIR OLD NEIGHBORHOODS (and share this data with local lawmakers & chamber of commerce groups)